Key findings
- 95% are now running at least once per week.
- 51% of those who engaged with the campaign are running more often than they were before.
- 28,000+women reported being influenced by the campaign to either start running, return to running or run more frequently.
- 9,650 women who have been heavily influenced by ‘This Girl Can Run’ are either new to running or have returned to running since engaging with the campaign.